An everyday scenario built with CSB steel products in which tiny people and objects find their place.
For this new advertising campaign, we wanted to exploit the company’s creative attitude, raising the bar: we designed a captivating photo-artistic project that reverses the order of magnitude, showing CSB products from a different point of view.
The project aims to show us how CSB items are fundamental to society and part of our everyday lives, although we often don’t see them!
Selected steel products are part of our lives, we find them in the architecture of the buildings and companies we work for as well as in our private homes, in the means of transport allowing us commercial and tourist connections, as well as in the infrastructures of roads and motorways on which we travel, such as bridges, viaducts and tunnels.
The result is very special subjects made of figures and landscape elements, typically used in modelling, that create and evoke everyday scenarios in which the CSB product resembles the buildings or infrastructures it is usually part of.
The multi-subject advertising campaign consists of 4 different visuals and products: a two-lane highway made of HEA beams, an airport runway lying on a coil sheet, a corporate warehouse and executive skyscrapers made of rectangular and square tubes.
The subjects created are cross-sectional and can also be reproduced on printed panels for customising corporate environments.
All Creative followed with care and commitment all stages of this project, from the idea to the creative direction of the professional shooting, carried out by Nicola Tirelli.
An original and amusing project, which really impressed everyone, giving excellent visibility to the client, who once again confirmed, in the field of communication, to be one step ahead of the industry.
