AN ELEGANT AND IDENTITY-DRIVEN BRAND, CLOSELY LINKED TO THE INTERIOR, REFLECTING THE AESTHETICS OF THE ENVIRONMENT.
Multiform, eclectic, with international appeal and style, Dialogue is designed to impress. Inspired by the most famous clubs in the world, by fine wine cellars and mixology, our creatives have created a truly striking, recognisable and highly sophisticated brand that immediately evokes a lounge bar of the highest level.
The brand’s creation entirely plays on the oblique lines that identify the interior of the venue. Real cuts within the chosen lettering that also serve as decorative elements in the different forms of communication.
AT DIALOGUE, ONE ENJOYS TALKING ABOUT WINE, FINE MIXOLOGY, WITH ELEGANCE AND STYLE.
Everything at Dialogue, starting with the naming and payoff #somethingtodrinkabout, designed by our #copywriters, evokes the act of ‘dialogue’, the idea of conviviality and toasting.
The #colour palette chosen is minimal, elegant and reminiscent of interior design. The contrast between the colours black and champagne emphasises the stylish details and makes the atmosphere super cool, providing a background and frame for the pink triumph of the large central cherry tree, Dialogue’s main attraction.
BETTER DRINKING EXPERIENCE: THE WEBSITE IS ALL ABOUT THAT!
One aspect that differentiates Dialogue in Brescia’s social scene is without a doubt the extreme attention to quality, from the selection of wines and spirits, with which the incredible cocktails are created, to the interior design and atmosphere music. The website is able to directly immerse you in the mood of the venue, where #berebene and experience come first. In the programming phase, the greatest attention was paid to usability on smartphones. The visible grids on desktops are reassembled in evocative layouts that favour the fruition of the photo and video content. The content is all processed in variable resolution to fit the ‘retina’ displays of the latest generation of devices. You won’t miss a single detail of the Dialogue style.
We could not fail to mention the menus, QR codes and user-friendly links so that you can browse the prestigious Dialogue list from the comfort of your smartphone, anywhere, anytime.
The digital strategy designed to communicate the opening of Dialogue aimed to create hype and expectation in the months prior to the opening. On the brand’s social profiles, we started to publish teaser content and campaigns aimed at the previously identified target audience.
A strategy divided into phases. In the initial phase we started to give sound inputs, coupled with sentences inviting the user to listen to these sounds. Evocative sounds, which projected the listener into a room in which there were bottles being opened, background chatter, shakers filled with ice in motion, etc…
A stunning effect!
In the second phase we shared images recalling the general mood: club, luxury, drink, night life, exclusivity, high level. In the copy part we created suspense, with little clues on what Dialogue would be, creating a mix of mystery and curiosity.
In the next step we created hypothetical one-to-one dialogues between different groups of people discussing the club and drinks in general, thus reinforcing the concept expressed in the official payoff ‘something to drink about’ and gradually revealing interesting information about Dialogue.
In the last part, which we could call unveiling, the posts began to be more realistic, with photos and videos of the club and its details. We presented some cocktails, wines and workmanship, alternating with more graphic posts telling the story of the DIALOGUE brand, which from then on was shown in full.
The high-level photo and text content, together with the daily stories, then did the rest and the page grew exponentially in just a few weeks. Digital engagement soon turned into attendance at the venue: Dialogue has become a cool place to spend the evening and has a huge booking list.
The digital strategy for Dialogue proved to be a success, fully rewarding the trust the owners placed in All Creative.
