Such a cool place must also have an image that matches its quality.
To make the public immediately perceive the incredible ORIENTAL EXPERIENCE that you live at Maison D’Or, we worked on the Menu Card and the drink & wine list, the first materials that welcome guests seated at the table.
After careful research and analysis, the choice fell on the creation of precious and particular volumes in which to use a natural paper, the Favini Shiro alga, elegant and sophisticated with parts of seaweed inside, perfectly in line with the tone of the restaurant and consistent with its oriental philosophy.
The Drink list features a particular binding made with the ancient Japanese technique, handmade with gold-colored cotton thread, to honor and communicate the culture of the East, very present in the extremely refined dishes prepared by the chefs of Maison D’Or.
The cover and the sheets are perforated and held together with a patient intertwining of threads, sewn by hand, which crosses the entire thickness of the volume and fixes the pages perfectly. An apparently simple technique, which is however very elegant and impressive, as well as lasting.
To communicate the high quality of the restaurant, it was necessary to have quality content: so we created a professional still-life photo shoot of the dishes, prepared by the chefs at the time of the shooting, as well as some shots of the venue.
The same professional images were also used to develop the BEST SUSHI EXPERIENCE ad-vertising campaign, posted in a strategic area with heavy traffic in the city center which, both for the position and, above all for the aesthetic impact of the visual, immediately led to Maison D’Or considerable visibility and image return.
The digital part was also handled by our agency, capable of covering all the Communication aspects of an activity. The new layout of the Instagram profile @maisondor_brescia, thanks to a series of targeted campaigns and new content, very accurate both in terms of visual and copy, has grown rapidly and in a few months has increased followers and impres-sions, stimulating comments and interactions.
The website maisondor.it, totally designed and programmed internally by the agency, with textual content created ad hoc and an intuitive navigation focused on the concept of Experience that is found in the restaurant, focuses everything on the image, presenting many shots of the dishes, the preparations in the kitchen and the different settings of the restaurant.
