CONCEPT: TO REPRESENT THE LIQUID WORLD OF RESIN THROUGH A FIGURATIVE LOGO WITH DISTINCTIVE CURVES AND DETAILS. WITH A SYMBOL THAT RECALLS MALLEABLE PARTICLES AND POLYMERS, REFLECTING THE INFINITE VERSATILITY OF RESIN’S PRODUCT AND THAT FITS ALL ASPECTS OF THE COMPANY’S CORPORATE COMMUNICATION.
We began a careful research phase to fully understand Resìn’s identity, its products, corporate values and target audience. Based on the client’s brief, the creatives designed a brand that captures the essence of liquid resin and its unlimited potential.
The creative team developed a visual logotype made up of letters evoking the liquid world of resin. The fluid curves and details of the letters were inspired by the streaks and texture typical of this material. This design is aimed at being modern, distinctive and memorable.
The symbol created was meant to be a versatile element that could be used in various forms of corporate communication, e.g. on letterheads, websites, promotional material and more.
The entire branding package is designed to be consistent and reinforce Resìn’s identity. Brand guidelines were developed to ensure that colours, typography and graphic elements were used consistently across all corporate communications.
Infinite shapes, endless beauty.
To finalise the brand transformation and promote its new representative image, All Creative designed an elegant, detailed and targeted advertising campaign for interior design and architecture magazines.
The creative concept for the adv is all about the versatility of the company’s products. The aim of the campaign was to capture the audience’s attention and convey the message that Resìn’s resins offer endless possibilities of use and design.
The campaign in trade magazines was a remarkable success for the company. The advertisements stood out among other magazine ads, helping to consolidate Resìn’s image as a company at the leading edge of the resin sector and reinforcing the brand’s perception of quality and reliability.
We expanded the brand transformation to the creation of corporate materials that reflected the company’s new identity and fresh, modern image. Design consistency was maintained across all materials, ensuring a professional and unified presentation in every aspect of corporate communication.
The business cards, with their clean and minimalist design, were created to represent Resìn’s identity in an elegant and memorable way.
The corporate brochure was designed as an effective marketing tool to present Resìn’s products and services in an engaging and informative way. In it, clear layouts and sophisticated images were used to show the different types of resin coatings offered by the company and to emphasise the unique advantages and features of the products. The brochure played an essential role in promoting the image of quality and innovation to architects, designers and potential customers.
The website was entirely designed and developed from scratch to also reflect the new branding in the digital world. All Creative developed a modern and user-friendly website design with an intuitive navigation experience for users. The representative symbol was integrated into the layout to ensure brand consistency. The pages, developed with high-quality images and persuasive text, highlight the applications and benefits of the resins on offer.
Thanks to our commitment and creativity, Resin is now able to stand out in its sector, proving its leadership and the wide range of options offered by its product, further consolidating its position in the market. The work carried out by All Creative for them has achieved its goals. The new branding allowed the company to successfully open up to the interior design sector and effectively convey the quality of service, one of the company’s main strengths. The consistency of the branding made the company recognisable and made communication on all channels easier.
Visit the website: resinsrl.it
