
WHILE THINKING OF THE PERFECT NAME, WE DIVED INTO THE WORLD OF WINE AND TECHNOLOGY, TRYING TO CREATE A UNIQUE ASSOCIATION.
And we succeeded! The chosen name is Bit Of Wine, a pun that combines the love of wine with the digital dimension. The term ‘BIT’ not only suggests the quantity of wine we all love to enjoy, but is also the measure of digital files. This union perfectly represents the meeting point between the wine world and the digital sphere, creating the ground on which the brand can thrive.


Moving on to the brand design, we worked to create a bold and memorable logo. The three dots in the symbol are not only a nod to the digital (loading) that we are all familiar with, but also represent, through a specific colour palette, the different types of wines offered by Bit Of Wine. This choice clearly communicates the variety of the selection present and the continuous expansion of the offer.
THE CHARACTER
To make the brand even stronger and more engaging on social media, we have introduced a unique character as mascot: Mr Bit. This friendly star will be the face of Bit Of Wine in animated motions, graphics and sponsorships. An iconic presence that makes the brand easily recognisable and unforgettable for the audience.
Mr. Bit’s animations, combined with motion graphics, tell the brand story in a dynamic and fun way, creating strong engagement with users on different social channels. Mr. Bit is designed to interact with the audience in a playful and engaging way, strengthening the emotional connection with the brand.
THE WEBSITE LAYOUT WAS DESIGNED TO BE CLEAR AND INTUITIVE, WITH A DESIGN THAT REFLECTS THE BRAND IDENTITY.
We used a combination of modern and classic graphic elements to create a user experience that is both elegant and functional. The site allows visitors to easily explore the wide range of wines available and make purchases quickly and easily through filters. Every detail of the site has been designed to improve navigation and make the shopping experience pleasant and smooth.


Bit Of Wine’s case history demonstrates how an integrated branding strategy, combining creative naming, fascinating design and effective digital communication, can create a unique and memorable brand identity. We are proud to have contributed to Bit Of Wine’s success and continue to support them on their journey of growth and innovation.
Our partnership continues to evolve, with new ideas and initiatives to keep the brand at the forefront of the digital wine market.
MOTION GRAPHICS ANIMATIONS
Visit the website: bitofwine.it