All Creative Brescia per Poliambulatorio Sant'Agata

branding

corporate

Poliambulatorio Sant'Agata

Overview

POLIAMBULATORIO SANT’AGATA WAS FOUNDED WITH A VERY SPECIFIC MISSION: TO BECOME A POINT OF REFERENCE FOR WOMEN’S HEALTH, AT EVERY STAGE OF THEIR LIVES. THE FIGURE OF ST. AGATHA WAS THE INSPIRATION FOR THE FOUNDERS AS THE PATRON SAINT OF SICK WOMEN WHO SHOWED UNFAILING STRENGTH DURING HER LIFE. SHE BECAME A SYMBOL OF CARE AND DEDICATION, CHARACTERISTIC OF THE SPECIALISTS AND STAFF OF THE OUTPATIENT CLINIC.

OBJECTIVE: TO REPRESENT THIS VISION, ORIENTED TOWARDS FEMALE WELLBEING, THROUGH A FEMININE AND CONTEMPORARY BRAND AND VISUAL LANGUAGE, CONVEYING VALUES SUCH AS EMPATHY, PROFESSIONALISM AND THE MULTITUDE OF SERVICES OFFERED.

The identity of Poliambulatorio Sant’Agata is conveyed by a brand consisting of a symbol and logotype. The style is feminine, flat, very modern and essential.

The symbol is made up of three intersecting elements that create an orchid, a flower that has always been a symbol of femininity, fertility and maternity, the key pillars of the Outpatient Clinic.

The petals represent the multitude of services on offer and at the same time the holistic approach. The ‘S’ and ‘A’ of St Agatha, a key and symbolic figure, are placed in the centre of the flower. The symbol created was conceived as a versatile element that could be used in various forms of corporate communication.

Color palette.

The brand’s colour palette is representative of the worlds it refers to: women (pink), medicine (blue) and nature (green). The colours are pastel, and desaturated, to convey the seriousness and cleanliness of the medical world. The colours are used in wide areas in both the corporate and digital tools, such as the website and social profiles.

The corporate identity is composed of the classic paper and digital tools, coordinated: business card, brochures, folders and letterheads. The brand guidelines are reflected in very strict and linear layouts, in which clarity of content is placed at the centre. Different types of brochures were created: the generic version, in which all the services offered are presented, was complemented by brochures dedicated to more restricted categories of services and performances, such as, for example, the Gynaecology-Ostetrics area dedicated to women and, in particular, to mothers-to-be.

The interior design was handled by the Anima Architettura studio, specifically by Architect Luca Fogliata. The sinuous, flowing lines of the walls, reception and furnishings are intended to recall the forms of the female body, welcoming and maternal, conveying a pleasant feeling of welcome and hospitality to users. The natural colours and materials also carry this concept forward and perfectly communicate the brand promise.

The website was also completely thought out, designed and developed by the All Creative team, to ensure consistency and position the new brand also in the digital world. The layout created in the web design (UI) phase is linear, modern and user-friendly, with an intuitive navigation experience (UX) for users.

The brand symbol is integrated into the site with photo content featuring women, of very different ages, to represent the target audience for the outpatient clinic’s care. In addition to the images, a dedicated iconography was created with a set of illustrations to visually communicate the individual services of the Outpatient Clinic.

This set of icons is also used on the social profiles Instagram and Facebook to always have an immediate reference to the service category to which the services shown in the PED belong. The social profiles are, in fact, an extension of the website, where routes and services are presented and explained in detail, always following the brand guidelines with regard to colours, elements and text.

Visit the website: poliambulatoriosantagata.it

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