Our creatives came up with a personal and elegant brand that fully reflects the image of the restaurant.
The logo’s lines recall the section of the 400 column inside the venue, a scenic and characterising element. The choice of colours was reasoned and studied: the background ‘grunge’ texture, used in the graphics, as well as the anthracite grey colour, recall industrial design, a style linked to the choice of interior decoration. The mustard colour, on the other hand, recalls the food sector and the idea of warmth that the restaurant wanted to convey.
Stimulating was the search for the pay-off: ‘Cucina in corso’ was designed on the concept of industrial and recalls, through a game of words, the fact that the restaurant is located on a street adjacent to the main street of the city.
A pay-off that also expresses the concept of dynamism and continuous research, precisely what Chef Nolli applies in his cuisine: study, experimentation and constant evolution.
A very cool monogram, Nolli’s initials embedded in the graphic symbol, was developed to complement the brand, making it fluid and versatile.
The monogram and logo texture were used recurrently throughout the venue to reinforce its identity. The striking dark parquet floor, customised with laser engravings, guides the customer into the first room.
Every corner of the restaurant communicates the brand, enriching its personality.
On social media, to create hype around the grand opening, we started with a teaser phase, in which we began to reveal only a few details and information, playing with the concept of ‘…in progress’ linked to the pay-off.
We designed a clean, elegant and intriguing layout, with copy that conveyed the values of Nolli and its cuisine.
All photographic images are the result of a professional shooting under the artistic direction of All Creative.
www.ristorantenolli.it website was totally designed and programmed in-house, bringing the aesthetic line, attention to detail and design that distinguish the restaurant also to the web world.
The Nolli’s online identity is totally responsive and accessible on any device.
We can only suggest, if you come to Brescia, to reach the Corso, right in front of the Teatro Grande, there you will find a narrow elegant street where you can see the Nolli sign: let the scent guide you!
