
Concept: to create a name and brand that convey nature and its elements, the energy of the bond between the siblings and the concept of refuge and serenity that the place represents for them.
The All Creative team immediately embraced this challenge, seeing an opportunity to create something unique and charming. Through intensive research, brainstorming and study of the region’s historical and cultural roots, the creatives focused on creating a name and brand that could convey all these concepts in an evocative way.



And so the name ‘Podere Pietravento’ was born and immediately attracted customers. The term ‘Podere’ brings to mind the agricultural tradition of the area, emphasising authenticity and connection to the land. ‘Pietravento’, on the other hand, is the combination of the natural elements that characterise Tuscany’s landscape, the solid stone the bed & breakfast is built of and the wind that cheers and refreshes the environment, creating a contrast between structure and lightness.
The brand identity designed for Podere Pietravento was developed with a special emphasis on duality, which underlies all the reasoning behind the new brand. Duality between brother and sister, tradition and modernity, solidity and lightness, evoking an engaging and distinctive visual experience.
The symbol is designed to recall the scene in which nature is framed, like a work of art in which the beauty of the landscape is highlighted. The rectangular shape of the frame evokes the solid and traditional architecture of the farmhouse, symbolising strength, while the moving shapes represent the lightness and vitality of the wind flowing through Tuscany’s landscape. This symbolic element underlines the bond with nature and the connection with the outside world.
The two initials ‘P’ of Podere Pietravento have been integrated into the icon, as if it were a medieval seal, further emphasising the theme of the duality between ancient and modern.
The lettering chosen for the brand is modern, clean and sans serif, to give it a contemporary, distinctive and international feeling. The selected colours, inspired by the context of the hospitality structure, combine earthy tones with a warm green, expressing welcome and harmony with Tuscany’s environment. The use of texture adds a sense of authenticity, recreating the touch and material sensation of the natural context.


After developing the brand identity for their business, we also faced the challenge of taking care of every aspect of their corporate image, including the strategy to define the tools to create, the direct management of suppliers and the selection of the most suitable equipment to achieve the desired positioning.
The elegant and refined business cards best represent the essence of Podere Pietravento. Every detail, from layout to design, has been carefully studied to reflect the unique and luxurious atmosphere of this bed & breakfast.
We used our creativity in customising the rooms, creating the naming of the nine suites. Namastè, Artistica, Aurea, Armonia… these are just some of the names we came up with. A meticulous work of research and intuition, inspired by the type of interior chosen for each room by the owners.





We also had the opportunity to showcase Podere Pietravento’s passion and excellence through our label design work for their wines. Lastly, to make customers’ stay experience even more pleasant and chic, we also worked on designing the labels of the dispensers for the beauty area of the rooms.



Emanuela and Vincenzo found the fulfilment of their dream in working with All Creative, transforming Podere Pietravento into a unique place where nature, sibling bonding and joyfulness meet in harmony.