An e-commerce designed ad hoc, both in design and programming, tailored to the customer’s wishes with an immediate, smart, intuitive and never banal user experience.
As with the entire Gritz project, the stars remain the illustrations of the women in the family. Each product in the e-commerce opens, in fact, a different dedicated page, which follows the features of the character on the label.
Great attention was paid to small original details that ease navigation and make the online shop unique: small stylised beer icons that appear and accumulate according to the quantity selected when adding products to the cart, or even the initial animation of bottles coming from above and laying on the table.
To complete the navigation, there are dynamic effects that we find throughout the website scrolling, funny little bubbles that rise upwards on the screen bringing the user to fully immerse himself in the browsing experience.
The illustration technique can also be found in some of the key moments of the purchasing process: the drawn trolley that guides you through the ordering process and the final toast with the expression CHEERS! to celebrate the successful shopping!
Satisfied with the result, we moved on to study and create the layout for the mobile responsive part, in order to recreate that dynamism even on smaller screens suitable for a more immediate use of the contents.
A complete and functional project, as well as aesthetically beautiful, which has received international recognition including honourable mention and the mobile awards at the prestigious @AWWARDS.
To support and boost the online shop project, a parallel and no less important activity was the care and planning of a social editorial plan to convey the Gritz brand characters, as well as to increase the flow of visits to the new online shop.
The Gritz brand, positioned within the niche of artisanal Italian beers, stands with the differentiating element of #glutenfree thanks to its totally gluten-free production chain.
The Instagram page @gritzbrewing (if you don’t do it already, follow it!) is built on a meticulously designed tryptic layout, aesthetically pleasing and harmonious as a whole, which ranges from purely informative content on product characteristics to more ironic themes of engagement with the public. Everything is focused on conveying the message that Gritz craft beer is suitable for everyone, not just for celiacs.
In combination with the work of P.R. digital, traditional adv and influencer marketing, aimed at increasing brand awareness, we also harnessed the power of social advertising: following the typical marketing funnel strategy, we activated, in a first phase, campaigns whose objective was to increase, in the target audience, awareness of the existence of Gritz beers.
Later, at the intermediate stage of the potential customer learning process, namely interest, the focus shifted to more descriptive product communication, thereby increasing the target group’s predisposition to purchase.
With more purchase-oriented promotions and creativity, we moved on to the deepest phase of the funnel, the conversion, noting an increase in purchases resulting from a good marketing strategy pursued.
As a result of the excellent brand positioning work adopted by our Creatives, the Gritz ecommerce doubled the sales of the brewery, which now receives requests for orders from all over Italy, revealing the importance, even for a small craft business, of having a digital channel where it can sell its products.
Consumption habits have changed: today it is essential to perceive the potential that the online shop offers.
Visit the website: www.gritz.it/shop/
