All Creative Brescia per Pistacchio & Caffè

branding

corporate

superwebsite

Pistacchio & Caffè

Overview

PISTACCHIO&CAFFÈ IS THE PERSONAL BRAND OF FRANCESCA VIZZARI, ACTIVE SINCE 2010 IN BRESCIA IN THE INTERIOR DESIGN SECTOR. IT STANDS OUT FOR ITS USE OF COLOUR AS A FORM OF EXPRESSION AND FOR ITS ORIGINAL APPROACH TO CREATING TAILOR-MADE SOLUTIONS. FRANCESCA CHOSE ALL CREATIVE FOR AN AMBITIOUS REBRANDING PROJECT, AIMED AT ELEVATING ITS POSITIONING FROM ‘WORKSHOP’ TO ‘ATELIER’, WITHOUT LOSING THE WARM AND VIBRANT NATURE THAT HAS ALWAYS CHARACTERISED THE BRAND.

Brand identity approach

The new visual identity of Pistacchio&Caffè arose from the need to represent the creative and professional soul of the brand in an essential, sophisticated and minimal chic way. The logo, core of this transformation, summarises the initials ‘P’ and ‘C’ in geometric shapes that recall the key elements of Francesca’s designs: straight lines for professionalism, circles for fluidity and softness, and semicircles that evoke the phases of the moon and the concept of passing time.

THIS FLEXIBILITY ALLOWS THE BRAND TO ADAPT TO DIFFERENT EXPRESSIVE NEEDS: IT CAN APPEAR RIGID AND PROFESSIONAL OR BE TRANSFORMED INTO MULTIPLE INTERPRETATIONS. THE RESULT IS A SYMBOL THAT EMBODIES THE SARTORIAL AND DYNAMIC NATURE OF FRANCESCA’S WORK, COMBINING AESTHETICS AND CONCEPTUALITY.

The chosen font, linear but blunt, immediately evokes the world of design, combining legibility and order with an essential sophistication. The choice of a monochrome logo allows Pistacchio&Caffè’s interior design projects to express all their chromatic richness, with colour at the centre of the visual experience.

Corporate Identity

The coordinated graphic design stands out for minimal textures and geometric shapes that, while essential, recall the eclectic and pop nature of Francesca’s projects. The corporate design perfectly integrates the distinctive style of the brand, communicating elegance and creativity through a clean and refined aesthetic, in line with the new values of Pistacchio&Caffè: aesthetics, refinement, form and distinctiveness.

Superwebsite

The new website is designed to be a digital extension of the Pistacchio&Caffè universe: simple in navigation, but rich in details that speak the same aesthetic language of the brand. A soft pastel palette is the background for Francesca’s projects, the real protagonists of the platform, with a romantic and unconventional layout that reflects the philosophy of ‘#gustopistacchio’. Every graphic element is designed to create a pleasant and intuitive user experience, where colour is at the centre of everything. A special mention goes to the cursor, which was built in the form of a minimalist and dynamic dot. It amazed Francesca herself for its irony and perfection in detail, confirming the attention and care that All Creative put into the realisation of the project.

Our work led to the creation of a brand that is evolved, contemporary, but true to its roots. Francesca described this change as ‘a revolution’, while managing to maintain the elegance and cosiness that have characterised her work for years. The new identity and website have not only improved the perception of the brand, but have also strengthened its presence in the interior design sector, expanding business opportunities and brand recognition.

THE COLLABORATION WITH FRANCESCA VIZZARI AND PISTACHIO&CAFFÈ HAS BEEN A FASCINATING JOURNEY THAT ALLOWED ALL CREATIVES TO GIVE LIFE TO A TAILOR-MADE PROJECT, IN WHICH DESIGN, COLOURS AND PERSONALITY ARE COMBINED IN A FLUID AND HARMONIOUS WAY, RESPECTING THE UNIQUE VISION OF THE CLIENT AND HIS WORK.

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